• Blog

7 Benefits Of Using Touchscreen Kiosks For Your Business

In this digital age it’s more important than ever to stand out from your competition across every aspect of your business. It’s about working smarter, not harder. There’s no need to head out and employ 100 more people and create even more chaos within the company. Instead, think about streamlining processes and offering your customer’s a unique, hands-on experience that requires little ongoing maintenance from you. Welcome to the world of digital Kiosks. We share 7 reasons they’re such a valuable investment for your business.

What Are Digital Kiosks?

Before we dive into the benefits, let’s take a look at exactly what digital kiosks are. There are so many different types of kiosks available today, and you’ve no doubt run into one already. Here are some well-known examples:

  • Airport self-service terminals
  • Health industry
  • Shopping Centre information directory
  • Fast-food service

Each touch-screen kiosk acts as a hardware device that has specialised integrated software to enable customers to perform particular transactions. The idea is, they can get the information, service, or product they need by following the prompts on the digital screen, without the need for any human interaction.

So, what exactly are the benefits of interactive touch screens for business?

1. They’re Cost Effective

As we mentioned above, you could go and employ more staff to handle your face-to-face enquiries with your customers, or you can set up an interactive kiosk to do the job for you. It’s a much more cost-effective solution, which enables you to put the staff you do have to work in more pressing areas. You can make the most of your employees, while your customers are still receiving top-notch service that they can direct on their own.

2. Helps Eliminate Wait Times

By having multiple touch-screen kiosks set up in your customers-focused areas of your business, you enable them to walk in and get the attention they need straight away. Things have certainly changed in light of COVID, and one thing people no longer want is to have the queue up in small spaces while waiting for their turn.

Being able to walk into a business and head over to one of their touch-screen kiosks enables them to safely keep their distance, while still getting the information they need.

3. Positive Customer Experience

Touch-screen kiosks are intuitive. They’re easy for customers to work, making their experience from start to finish a pleasant one. With no queues to worry out, and being able to get the information and answers they need with the touch of a button, your customers will leave your businesses feeling happy and pleased with their interaction.

Each kiosk can also be updated in real-time. This means if you have any changes you want to let your customers know about, such as a flash sale, you can tell them on the spot.

Positive interaction is important for any business and one of the key indicators of a returning customer.

4. Improve Efficiency

A touch-screen kiosk works around the clock. There’s no toilet breaks, no food breaks and no clocking off at the end of each day. They simply provide a positive user experience at any time of the day, that drastically reduces waiting times. It also negates the need to talk directly with staff, which can result in long, drawn out conversations that take staff away from other areas of the business.

5. Boost Company Sales

Here’s what every business wants to hear. How can you increase your company sales? Interactive kiosks do all the hard work for you. They’re effective marketing tools that you can rely on day in and day out. As your customer’s are taken through each step when using the kiosk, they are being influenced into making a decision. Through the use of promotions, packages, discounts and more, you can have an active interaction with your customer’s – encouraging them to spend more money in the process.

6. Collect Customer Data

If there’s one thing every marketer loves, it’s the data. Let’s face it, in today’s business environment, information is critical. You can learn much more about your customer’s behaviours and then adjust each of your kiosks accordingly based on this information. Over time you’ll be able to note trends, which allow you to target users even better and improve the overall experience. This, in turn, results in more sales.

7. Require Very Little Maintenance

One of the best things about touch-screen kiosks is that they require very little maintenance. As a result, they offer a fast return on investment. Once the kiosks have been placed where you want them, the process is streamlined through Enplug’s advanced software. You can control all your kiosks, and other screens, through our easy-to-use interface, which makes things simply and easy. It’s a one-stop solution that enables you to control all your displays at the same time, which saves you plenty of hassle in the process.

Give us a call at Enplug and let us help you out today.