How To Get A QR Code To Elevate Your Business

By the time you make it into your office in the morning, you’re likely to have passed multiple QR codes in your travels. They’re prolific. They’re everywhere! The pandemic brought chaos and disruptions to industries worldwide, resulting in shifts and pivots, and the resurgence and uptake of QR codes is still making waves. They bridge the gap between physical and digital experiences, allowing businesses to connect with their customers in entirely new, unprecedented ways.

There are so many different uses and creative ways to introduce a QR code for your business. From a digital menu QR code for your restaurant, to a digital signage QR code attracting passersby. If you’re wondering: does my business need a QR code - the simple answer is yes. Here’s everything you need to know about how to get a QR code for your business and the myriad of benefits to take advantage of.

What are QR Codes?

QR codes aren’t new technology. In fact, they came about in 1994 thanks to Japanese corporation Denso Wave. These codes were introduced as an effective way to track automobile parts during the assembly process. Today, they have developed a machine-readable code made up of black and white squares, that is typically used for storing URLs and other information, for reading by a smartphone.

During the Covid-19 pandemic, they became a necessity, to enable businesses to continue to run in a contactless manner. Since being reintroduced, their significant role in marketing and being able to bridge the gap between the physical and digital worlds meant they became a huge asset to businesses, and they aren’t going anywhere.

What does QR Code Stand for?

QR code stands for Quick Response code. While normal barcodes store information horizontally, a QR code holds information both horizontally and vertically, allowing it to hold more than a hundred times more information.

How can I make a QR Code?

There are multiple ways you can set up your own QR code. The easiest way is directly with Chrome. Google Chrome’s browser includes a free QR code generator that links directly to web URLS. Of course, depending on the type of information you’re wanting to link to for your business, you may look into engaging with a developer to tailor the code for your specific needs.

How to scan a QR code?

This is the easy part! All your customers need is a smart device and they can open up the camera and scan away. There are also QR apps that can be downloaded onto smart devices that work exactly the same way.

How to get a QR code for my business

Anyone can create a QR code. You could even set one up for a private birthday party to share the menu with guests - it’s that easy. As a business, the most important thing is establishing a marketing strategy around your code. What will it be used for? What do you hope to achieve from using the code?

Does my business need a QR code?

There are so many benefits that come with creating a QR code, it’s an option that’s definitely worth exploring for your business. From displaying digital menus, to sharing products, alerting customers to sales, or simply connecting and providing more information about what you do, a QR code offers many advantages.

Pros

There are so many advantages that come from using QR codes:

• Connect with customers
• Increase sales
• Inexpensive advertising
• Collect data
• Save time and money

Cons

Qr codes do come with some disadvantages as well, which are worth considering:

• Need a smart device to access them
• Requires internet access
• New technology - creates district
• Only one-way communication

Our Favourite Examples Of QR Codes For Business

When it comes to using QR codes, creativity is on your doorstep. Digital screens are the ideal platform to display your code, yet how you choose to do this and for what purpose will depend on your business needs. Here are some of our favourite examples of QR codes to get your creative juices flowing.

Digital menu

Take a load off your wait staff with a digital menu. QR codes are being used at takeaway and dine in places, allowing customers to access the menu on their phone, browse it, select items and pay for it on the spot. The order goes through to the kitchen and they receive their food without having to wait until someone is free to serve them. The added benefit: no more stress about splitting bills. Customers can all order on their own devices without hassle.

Sharing a sale

Attract customers and passersby with a sale on your digital screen, and allow them to browse products directly with a QR code. It’s the ideal way to connect with your customers and make on-the-spot sales with the right advertising. One great example is allowing members 20% off when they sign up to your mailing list. Customers can use the QR code to sign up on the spot, before heading in store and shopping with their new discount. It’s great for data collecting, attracting new customers and getting people in store.

Customer survey

One of the best ways to improve business is with a survey. QR codes are making this even easier. Offer an incentive (win a giftcard!) and have customers complete the survey on the spot with a QR code. It works well with a digital screen near the checkout or on the way out the door, so customers can scan as they leave and enter into the draw to win.

Want to learn more about QR Codes?

QR codes offer so many advantages for businesses, without the need for a huge marketing budget. All you need is a great idea that works for your business, and then to plan the best way to execute it. If you’re after a little help, contact Enplug’s expert team. We offer intuitive management, automated content and seamless control for your dashboard, so you can update screens in real time and share QR codes to meet your marketing needs. Contact our highly skilled team today.