Digital Displays for Hospitality: Holiday Inn Case Study
The Holiday Inn in Century City, Los Angeles has a prime location: the hotel is a short walk from Beverly Hills and a brief drive from hotspots like Hollywood’s Walk of Fame and the Santa Monica Pier. For General Manager Richard Taylor and his team, however, having a great location is just the beginning of a great hospitality experience. According to GM Taylor:
Our goal is simple…. Every Guest, Every Stay. It’s the little things that make big impacts.Taylor was looking for a better way to welcome and inform guests while encouraging them to share their experience on social media. To achieve these goals, Taylor uses Enplug’s digital displays for hospitality:
Check in can at times be information overload with trying to pass on where to visit, what to eat, tours, attractions, rewards club, and more. Enplug allows us to display all of this, keeping our check in streamlined and simple while allowing guests to get a visual representation of what to do, where to go, and how to get there.To create a connected guest experience, Taylor leverages several of Enplug’s content-ready apps including Graphics, Weather, News, Social Media, and TripAdvisor on a large screen in his hotel lobby. Taylor uses the Graphics App to feature beautiful photos of surrounding attractions, creating an always-on digital concierge that guests can reference for inspiration. Enplug’s News App helps Taylor show the latest headlines from BBC Business, Technology, Entertainment, and World, allowing him to automatically curate fresh content that caters to business travelers. Taylor uses Enplug’s Social Media and TripAdvisor apps to build and showcase Holiday Inn’s social media presence. According to a third-party study that Enplug commissioned, 57% of consumers use posts on social media to form their opinions about businesses. Further, our research found that 13% of consumers are more likely to share a positive review if the business highlights their social channels on-premise.
Enplug gives our front desk agents a great talking point by mentioning the benefits of staying at our hotel. Guests get to see their reviews and photos, and we encourage guests to hashtag us during their stay to share all the fun things they are doing.For GMs like Taylor, it’s important to stay on the cutting edge of technology. With Enplug’s displays for hospitality, Taylor can help guests have great experiences that they will be happy to share on social media. Request information to learn more about how Enplug can help you engage visitors and build brand for your business!