Enplug Improves Customer Experience at Fleurish
Retail shops, large and small, are using Enplug’s software to elevate their in-store experience by engaging and informing their customers.
No stranger to innovation, Fleurish opened its Los Angeles doors as the first ever design-it-yourself flower studio. Guests can browse a seasonal floral collection and build their own arrangements, with guidance available from a Fleurish in-store expert. From bachlorette parties to floral classes, Fleurish offers guests the premier flower experience.
Fleurish uses Enplug to power the displays in both Los Angeles locations. With Enplug’s Social Media Wall feature, Fleurish is able to encourage customers to use social media, especially Instagram, to share photos of their creations. This has been a highly effective tool for reaching Fleurish’s millennial-focused target market.
“In targeting the Millennial demographic, lifestyle behavior is key. Millennials thrive on social validation. It’s the ultimate payment. The stamp of approval with a “like,” comment,” or “repost” on social media platforms. Enplug’s instant live feed promotes Fleurish’s evangelists and loyal fan influencers. It’s proven to amplify Fleurish’s marketing by word of mouth and has been instrumental in our efforts in building an emotional connection to our brand,” shares Allyson Arons, Co-Founder of Fleurish.
Customers also use Fleurish’s photo booth area to snap group photos with their creations and then share via social media. With live social media walls and a social photo booth, Fleurish has developed a social-savvy environment.
Enplug’s Social Media Wall app plays an important role in connecting the Fleurish shops throughout Los Angeles. Customers in one store can catch a glimpse of the excitement in the other location.
“With Enplug, both of Fleurish’s retail locations can see visually what the other is doing each day. Daily customer and staff interaction is important in promoting supportive and positive morale and teamwork.”
Many retail shops use Enplug as a way to easily upload and schedule graphics and videos to their displays. Fleurish does so to inform customers of their latest events and classes, as well as share seasonal promotions and new floral collections.
Retail shops are differentiating themselves from the competition by leveraging technology in creating a better customer experience and driving growth. Fleurish Co-Founders Allyson Arons and Amy Marella have made innovation a key part of their digital strategy.
“Today’s consumers use their mobile devices as part of their shopping experience and decision making – before, during, and after. Social media is now a driving ecommerce revenue platform.”
Enplug digital signage software was co-founded by CEO Nanxi Liu and CTO Tina Denuit-Wojcik in 2012 to enable organizations to use customized real-time streaming content to create engaging external and internal communications.