How To Create a Digital Menu Board

If you’re looking to have a big impact for your restaurant or bar, then digital menu boards are the way to go. There are so many advantages that come with setting one up that go far beyond simple aesthetics. Here’s everything you need to know about the benefits of creating a digital menu board for your restaurant and how to set one up from scratch.

Benefits of a Digital Menu Board

There are so many benefits that come when you create a digital menu board. Here’s a few:

1. Speed up service

With a digital menu board you have the opportunity to showcase beautiful imagery next to the menu item to help encourage your customers to make a quick decision. There’s less reading involved, making it even easier to choose from the selection at hand.

This enables you to take orders faster than ever, which in turn increases customer satisfaction as the queue will move much faster. It also can make the difference between whether a customer returns or not. 

2. Increase Sales

Digital menus for restaurants enable businesses to display their menu with optimal clarity. By using a combination of both videos and beautiful images, you have the ability to entice customers into purchasing certain items on the menu, increasing your revenue in the process. After all, who can look past a delicious apple crumble calling their name for dessert!

You can also engage in suggestive selling. Have you ever heard the line, “Do you want fries with that?” The computer can now do this for you, upselling items throughout the day through beautiful imagery and videos that hook the customer. It’s easy and done so subtly to achieve results. The menu does all the hard work for you!

3. Showcase Specials

Got a lunch special on that day?

Don’t waste time writing it out on a chalkboard that most of your customers will simply walk straight past. Instead, with a digital menu board you can highlight the specials on the menu so they stand out and engage.

You’ll notice an increase in sales of that particular item, with very little effort on your part.

4. Rotating Menu

Whether you want to switch between the breakfast and lunch menu, or offer a seasonal menu that changes every few months, with a digital menu board, you can update and change over your menu as frequently as you like with just the touch of a button.

It makes the changeover between mealtimes seamless, updating to a schedule throughout the day, so you always have the right menu board displaying to customers.

5. Menu update

Run out of your lunch special?

No more chicken wings?

Simply update your menu in realtime to notify your customers straight away. You no longer have to field a dozen questions a day about a particular menu item that’s no longer in stock. You can simply remove it from your menu altogether, or update the information to let your customers know it’s currently unavailable.

It also saves plenty of dollars from having to update your physical menu every time something changes. Simply update your digital menu board at no cost!

Automating your Digital Menu Board

One of the best parts about a digital menu board is the ability to automate the process, so your entire restaurant - or restaurants - run seamlessly.

Set up your software to seamlessly switch from breakfast to lunch and then dinner menu, right on the dot of changeover without having to lift a finger. Do your menus run at different times in different restaurants? No problem! You can customise the automation settings across multiple devices, and can even update in real-time should the need arise.

How to Set up a Digital Menu Board with Enplug

Wondering how to make a digital menu board? Here are the steps involved.

Step 1: Download DS Menu

The best part about our Enplug software is that it’s compatible with plenty of other apps and tools to ensure you get the best user experience for your needs. When looking to create a digital menu board, the first thing you need to do is purchase a subscription to DSMenu for $160 per year.

Step 2: Get Customising

Once you’ve purchased your subscription, your customisation options are endless. You can hunt through hundreds of templates and stock photos to help you choose an image that best reflects your company’s menu. Can’t decide? Experiment with different templates and images until you find a look that works for you. You can make changes to your menu in real time and have these instantly reflected on your screens.

Step 3: Refine Your Menu

Once you have the look and functionality of your menu up to scratch, it’s time to refine with the many handy extras. Here’s how:

• Highlight specials: featuring rolling daily specials? It’s easy to feature these on your menu each day, updating your screens instantly to reflect.
• Multi-location management: have a number of restaurants in your chain? You can update all the digital menu boards at the same time, no matter where you are.

How we can help

Enplug is a trusted partner with DSMenu thanks to our impeccable hardware synergies that ensure the best partnership possible. 

Together, we offer intuitive management, automated content, and seamless control for your digital menus, so you can highlight specials and update your seasonal menu regularly, no matter where you are. 

Want to learn more about how our intelligent digital signage solutions can help you reach your business goals? Make contact with our highly skilled team today.