How to Overcome Objections to Implementing Enplug Digital Signage
Are you sold on using Enplug digital signage software, yet you are unsure how to persuade your manager or team? Believe us — we’ve heard all the common objections to implementing Enplug. With that in mind, we put together this “cheat sheet” to help you answer some of the most common objections.
1) Too difficult to set up
In the past, digital signage was cumbersome, requiring dedicated servers and hours of paid training. In addition, companies had to have their IT staff set up and maintain the hardware and software. Enplug’s digital signage solutions are so simple that anyone can set these up in approximately 15 minutes per TV display. Many of our customers do not even need their IT departments to be involved. Enplug’s setup is three simple steps:- Plug the Enplug device into your TV screen.
- Connect to your Wi-Fi network.
- Enable content from the Enplug App Market.
The first time I logged in to the Enplug system, it only took 10 minutes to fully populate all my content without any formalized training. Brady M. Kazar, Director of Digital Marketing Young Presidents’ Organization
2) Digital signage costs too much
Enplug’s pricing is on a subscription basis to benefit customers in several important ways: The latest updates and features are automatically provided with unlimited free cloud storage, and all customers have ongoing dedicated customer support. Because of these benefits, many software tools such as Photoshop have been transitioning to a subscription service. Enplug’s pricing is also transparent with no hidden surprises, and the price per screen decreases as more screens are added. Click here to read more about the advantages of a monthly subscription service. Enplug helps you save money, especially as the system is housed on Enplug’s Amazon cloud servers rather than on your own servers. The system is so efficient to use, it also saves time — and costs — for your employees. One employee can manage the content across multiple screens and multiple locations. Enplug also helps you make money:- Announce new products and promotions to increase revenue
- Sell advertising space on your displays
- Add new menu items easily so menus are always up-to-date
- Display five-star Yelp and TripAdvisor reviews
- Display sales metrics and contests to motivate your sales team
- Provide ongoing training across all your locations
- Recognize high-performing employees
Enplug is brilliant marketing. It pays for itself. Jay Huffschmidt, Director of Marketing Beverly Hills Porsche
3) Existing communications are good enough
What is good enough? If your company wants to stay in business, you must provide products or services that are NOT merely “good enough.” They must be the best. And your communications with your employees and customers must also be the best. Using Enplug for internal communications cuts through the clutter of company emails and internal messaging. It can be especially engaging in employee break rooms (read more). Or use Enplug to entertain and inform patrons waiting for an event to start or standing in a checkout line (see these ideas).Coming from Australia, Enplug has provided unique and unprecedented access to global initiatives and events taking place in real-time. Jonathon Coleman, Business Improvement & Strategy, Australia & New Zealand Meltwater