Digital Signage


Managing Dealership Signage Has Never Been Easier

Digital signage can significantly benefit automotive dealerships by enhancing the customer experience, improving marketing efforts, boosting the visibility of your brand and ultimately sales leads, all easily managed from the Enplug dashboard.

How Digital Signage Works


There are many varieties of digital displays that are used in the automotive industry. From landscape and portrait wall mount displays, freestanding or fixed mobile kiosk with brand marketing and sales promotions, these displays all provide an engaging experience and allow you to attract attention, deliver critical information and alerts that can be updated and managed very simply. Paired with our Enplug digital media players and content management platform, makes for the ultimate dealer signage solution that will allow you efficiently manage your signage and to scale with ease. Speak to our sales team to find out more about the incredible range of custom display options available for dealerships, service centres and shopping centre showrooms.

Connect Your Digital Media Player

Your digital signage content needs a device that will deliver the images and video to your display. Enplug uses a simple, yet reliable plug-and-play device that just needs power and ethernet or WiFi to run the Enplug software and then to be connected to a HD display via a HDMI cable. Need the device to operate from anywhere? We also have 4G options available as well.


To deliver the graphics or video you’ve created to your display device, you will need to upload it via a content management platform. Here’s where the true power of Enplug comes in. The ability to manage the uploading and scheduling of your digital content across individual screens to large display networks has never been easier than with Enplug. Our platform allows users to curate, manage and monitor their content remotely, in real time. No more USB sticks. No advanced technical IT know-how required either. We can also provide remote support should any issues arise.

CREATE AND LAUNCH Your Digital Content

Finally, you need to design the content you want to display on your digital signage, be it your event schedules and promotions, it needs to be designed and created specifically for your display device. Making sure the format is suitable for aspect ratio and orientation. The great thing about Enplug is that the platform supports a myriad of the most common image and video formats including JPEG, PNG, MP4, AVI and MOV. There are also a range built-in signage design tools with WYSIWYG functionality and templates available to work from to create your own designs. With the Enplug App Marketplace you can even import design from Canva or just load a website. So, whether you’re a graphic designer, marketing professional or an office administrator, there are many simple and easy ways you can generate your own signage graphics with Enplug.

The Most Popular Digital Signage for Car Dealerships

The needs in automotive sales and service centres vary greatly depending on the brand, so too the options for displaying content for digital signage.


Portrait displays are the perfect indoor display choice for the showroom floor that need to provide eye-catching sales event information and promotional material. They’re mounted vertically against the wall using a metal wall bracket, are considered more aesthetically pleasing since they occupy less space than horizontally mounted displays and are capable of running 24/7 or scheduled to operate during open hours. The commercial grade means that in addition to their continuous use, they can also be placed in well-lit areas due to their high-brightness.


Touchscreen kiosks provide all the perks of a standard commercial portrait displays with the added benefits that interaction and mobility can provide. The touch-enabled display gives users the ability to interact with websites and online forms, potentially for sign-in apps or any custom app using the Enplug app marketplace. The stand is also mobile and can be configured with castor wheels, so the device could be easily moved around as the showroom configuration changes and vehicle stock needs to be moved.


Suspended from the ceiling, these display configurations are especially suited to the service department where overhead visibility is required. Even waiting areas on the showroom floor benefit greatly from the elevated viewpoint and can be conveniently coupled with a pass-through filter that allows you to display broadcast television and your brand content simultaneously. The commercial nature of these displays means that operation is available 24/7 in brightly-lit areas, with built-in scheduling features that can be configured directly from the Enplug dashboard.


Large transparent LED window displays are an effective way to create eye-catching in-window display where you are trying to attract passers-by from a distance, without blocking the natural light from entering the store. Automotive dealerships are a perfect example where they are looking to attract attention from road users with engaging brand media. They are among the most common sites for the installation of transparent window displays and use the larger format, 2 – 3 metres high to project brand media to road traffic outside the store.


Combining four commercial grade displays in a daisy-chain 2x2 configuration mounted to a wall with a wall bracket, that provides bright, hard-to-miss experience with loads of visual impact. This can be run from a single media player sending a 4k UHD image so there’s still plenty of detail despite the sheer scale of these display configurations. Perfectly suited as a focal point for your showroom floor.

Enplug Benefits for Dealerships

Digital signage in automotive dealerships serves as a powerful tool to engage customers and create a modern interactive showroom experience. It enables dealerships to adapt quickly to changing market conditions and communicate effectively with both potential buyers and existing customers. From simple graphic and video to interactive content, Enplug can deliver it all.


Digital signage allows dealerships to showcase their vehicle inventory with high-resolution images, brand videos and interactive features, providing a more engaging and visually appealing experience for potential buyers. Sales centres can also host interactive web content on the showroom floor such as vehicle configurators, zoned with brand content for visitors and potential customers to remain engaged.


Sales and service centres are a hive of activity. Internal communication can be utilised to display critical information throughout the workshop and office areas, showing latest sales information or the progress of vehicles in the service centre. Displays coupled with pass-through filter to feature broadcast television is a great way to keep your customers engaged in your brand whilst providing entertainment at the same time.


The flexibility of managing brand displays across the entire network, means that all the displays on a single sales site can be easily updated for a specific sales event without the hassle of visiting each site or having any specialist technical know-how. Promotions can also be scheduled to run leading up to the event, in a rotation with other brand content using the clever tools inside the Enplug Dashboard.


The Enplug Dashboard empowers automotive brands to manage content and update digital signage instantly on digital signage displays across their entire network of sales and service centre. Ensuring that information remains up-to-date and deliver relevant content across your entire display network within seconds without even having to be onsite. Preview the content being streamed to your display network at the click of a button.


Keeping brand experience consistent across a statewide or national network is made much easier when you have Enplug at your disposal. Content can be distributed to multiple displays with a single action. All curated from the marketing department for the automotive brand.

Enplug Technology Strengths

Depending on the type of dealership, whether a popular family car brand or a bespoke luxury car brand with a specialist service centre, there are many great options for displaying content with digital signage with Enplug.

High Performance Player

Power seamless content experiences with Enplug’s Nvidia High-Performance Device. Tested against top industry standards, our hardware offers reliability, compatibility and 4k support - all in a sleek profile.

Connects To Any Display

Quickly connect the Enplug Device to a multitude of display types; from freestanding touchscreens, stadium jumbotrons, ceiling-mounted LED tickers to transparent shop-front LED window displays and any HD display in Portrait or Landscape orientation. Our media player device also works with most custom resolutions and LED displays; contact us to learn more.

Works Online or Offline

Your screens will never go down, even if the internet is disconnected. Content is updated via WiFi or ethernet and stored on the device in case the internet is disconnected. Once the internet comes back on, the device automatically connects and updates your content.

Enplug App Marketplace

Access a myriad of free, easy-to-setup and manage apps to deploy content to your digital signage from our App Marketplace. Enplug links to all major social platforms for instant and dynamic content for your displays and makes it incredibly simple to add new and interactive content every day.

Advanced Monitoring

Get a bird’s eye view with interactive device maps or dig deep with status updates and live key metrics on device health. Our system is monitoring the status of your network and recovers it from connectivity issues seamlessly.

Local Support

Experience top-class technical support from local Enplug experts during normal business hours Australian Eastern Standard Time. Support is available through the Enplug ticketing system, email or over the phone with most enquiries resolved within the hour.

Get Started With Enplug Digital Signage For Dealerships

Check out some of these great package deals on digital signage for automotive dealerships and service centres. (Available Australia and New Zealand Only.)


AUD $363 ex gst*

Device only. Delivery & installation not included.

Includes HDMI cable Includes power adapter. Plugs into any display.

24/7 Operation

ENPLUG PLAYER + WALL MOUNT + 55” poRtRait displaY

AUD $1,183 ex gst*

Hardware only. Delivery & installation not included.

Commercial display for continuous operation.

24/7 Operation


AUD $2,072 ex GST*

Hardware only. Delivery & installation not included.

Commercial display for continuous operation.

24/7 Operation



Installation Melbourne or Sydney Metro .

High-bright commercial display.

24/7 Operation

All prices on this web site are subject to change without notice.

*Excludes license fees.

Featured Dealership Projects

Here are just some of the automotive brands and service centres that have used Enplug to deliver content to their digital signage.

Type :

Dealership Signage

Brands :

BMW Melbourne City Road

Description :

Situated on the busy City Road in South Melbourne, BMW Melbourne installed a giant LED transparent window display that spanned several meters to capture the attention of passing motorists. Enplug’s sophisticated dashboard management system was the perfect fit to manage the content in real-time.

Type :

Dealership Signage

Brands :

Audi Centre Brisbane

Description :

On this prominent corner a large transparent LED window display was installed to attract the attention from the street and provide passing motorists a dynamic visual display that would easily attract attention from the road. Enplug was approached to implement their device and clever dashboard management solution.

Type :

Dealership Signage

Brands :

Nick Theodossi Prestige Cars

Description :

The luxury car dealership had a need to display internal promotions and brand content and boost social media engagement with visitors to the showroom and café. Enplug provided a number of wall mounted displays each with a separate device, that allowed for unique content to be easily scheduled and delivered on each display.

Our Clients’ Success Is Our Success

We have thousands of Enplug digital display devices operating interstate, nationally and internationally for a range of respected global brands.