Inspire & Motivate: Digital Signage in Gyms & Fitness Centres

The smell of Summer is in the air and with it comes long, relaxing days at the beach, working on your tan while you soak up the sun, and afternoons by the backyard pool as you catch up with friends and family. We are all soon to be ditching the jeans for swimmers to make the most of the warm weather. As a gym or fitness centre owner, this also means the busy season is here. With Summer looming over us, there has never been a better excuse for people to hit the machines and get their body fighting fit for the warmer weather. From packed gyms to six packs, it’s the season of eating, drinking, and desperately trying to stay in shape – and we could all do with a little motivation this year.

It’s no secret that 2020 has been a tough year for businesses all round. However, it’s hard to deny that gyms and fitness centres were hit especially hard with forced closures and strict hygiene and social distancing measures being introduced. The good news is, these places are now back in business, with many people flocking back after their forced time away to get back on track with their health and wellbeing goals before the Summer months hit us. There has never been a better time to put up that digital signage and give everyone the motivation they need to get back on track after the year that was.

Why Use Digital Signage in Gyms & Fitness Centres?

We live in a fast-paced society where people are used to having the information they need at their fingertips. As technology improves, so do the opportunities to reach new clients, while keeping them both engaged and involved along the way. Digital signage has revolutionised communication across a number of different industries and opened them to a myriad of opportunities when it comes to reaching their audience and interacting with them.

Gyms and fitness centres are no exception, and there are plenty of different ways digital signage can be used to enhance a clients’ experience. Here are just some of the benefits that come with it:

• Fosters a sense of community
• Advertises classes
• Builds trust
• Provides motivation

Benefits Of Digital Signage In Gyms & Fitness Centres

Fosters A Sense Of Community

Gyms and fitness centres can become a second home for many people. Whether they come once a week to attend a class, or build it into their daily routine, they make connections with the staff and other guests that attend at the same time. Digital signage is the perfect way to encourage this sense of community and promote it even further.

You have the opportunity to update the signage with social media posts from members, or even those of your own centre. It’s a great way to open the lines of communication and connect with members who may not even be aware you have social media pages. Some of the posts you can share include:

• Lost & found: make it even easier for your clients to find any missing items by sharing it with everyone at the gym.
• Gym workers: share some information about your trainers and staff at the gym to encourage that personal connection.
• Events: if you have any upcoming social events that members can attend this is the perfect way to get the message across.
• Photos: share photos of both trainers and clients to encourage that connection.

There are a number of different ways you can use digital signage to open the lines of communication with your clients and to encourage that connection. The best part is, you can chop and change the screens and update the message at any time you choose.

Advertises Classes

Looking to fill up some more of the classes you have on offer? There is no better way to fill spots than by advertising with those who already attend your fitness centre. Your clients are often looking for new fitness challenges to mix up their workout routine, but may not know where to start. With digital signage, you can provide snippets of all the different classes you have on offer. You have the option to use a mixture of both photos and images to highlight just how the classes work and what your clients can expect. It’s the perfect way to advertise in a very friendly way.

Why tell people about your classes when you can show them? Whether they are burning some calories on the treadmill, or building muscles with your weight machines, digital signage is the perfect way to catch them in the moment to share your message. Building awareness about your classes and showcasing other clients taking part also contributes to that all-important sense of community.

Builds Trust

If there is one thing you can count on, it’s the importance of reviews for your business. As far as word of mouth goes for a gym or fitness centre, positive reviews can make all the difference when it comes to signing up new clients. Whether you are on Google, social media or Yelp, your reviews will be seen. But what about inside your actual gym?

People like to know they have made the right choice, and it goes a long way to building trust with your brand. Displaying reviews from clients can build this trust, while also encouraging others to leave a review as well. This can build your online profile with minimal effort on your part.

Provides Motivation

Digital signage also presents you with a unique opportunity to provide your clients with daily motivational quotes. Working out is hard and tiring – sometimes all it takes is a few motivational words to push through. 

Gym motivation quotes can come in a huge range of forms. Here are some to get you thinking:

• “Do something today that your future self will thank you for”.
• “Each new day is a new opportunity to improve yourself. Take it and make the most of it”.
• “Let’s see how far I can go”.

You can choose your favourite quotes and put them on a loop for your clients. It’s a great way to encourage them throughout their workout, and to leave them with a positive experience of your centre.

Why Choose Enplug?

When it comes to digital signage, Enplug is the most innovative and user-friendly software on the market. As a fitness business, you are given a unique opportunity to foster a sense of community, advertise classes, build trust, provide motivation and so much more with our software. Our app allows you to display almost anything you can think of, linking to your social channels so you can diversify your content and keep it nice and engaging for your clients.

We are adaptable and innovative, allowing you to choose one or multiple screens to engage with your clients on a daily basis. Already have screens and don't want the expense of purchasing new hardware? Our device easily connects to any HD screen with HDMI input. Engage your audience with TVs, projectors, and even jumbotrons.

Interested in learning more about digital signage for gyms and fitness centres? Contact us for a free demonstration today.