Live Social Media Walls for Events: How-to Engage Attendees
Social media is an essential part of any conference, charity, wedding or commercial event’s marketing campaign. Planners are using Twitter, Facebook, Instagram and more to drive awareness and get more guests through the door come showtime. But what about during the event? Social media has become just as important of a live event as the event itself. Attendees expect organizers to provide them with a social media savvy platform to share thoughts and photos (look no further than Topshop’s hashtag campaign at London Fashion Week). But how do you incentivize the average social media user – aside from the ‘social media enthusiasts’ – to engage with your brand during the event? Enplug live social media walls have become one of the most effective marketing tools for event coordinators looking to increase engagement around their brand on social. By promoting the event’s username and custom hashtags from Twitter, Instagram, Facebook and more – live social walls are informing guests of where the conversation is happening (and how they can participate). Live social media walls provide guests with the instant gratification of seeing their posts appear on the screen in real-time, and persuades even the most casual social media user to share their experience. It acts as a live social hub for your event, promoting your hashtag campaigns and showcasing the live stream of posts.
How does an increase in social media activity help my event?
Every event has an end goal in mind – charities want to raise the most money possible for their cause, conferences want guests to network and learn, weddings want more media coverage to remember the big day, etc. Live social media walls increase the scope for doing so.“Enplug social walls are a fun, creative, and effective way to incorporate social media into your wedding reception. Guests who otherwise wouldn’t post on social are now getting in on the action. After the reception, the bride and groom can go through the photos that were posted and use them to storify the wedding. They love it.” -Lara Morgenson Burnap, California Wedding DayLive social media walls help increase awareness and in-turn your event’s reach both inside and outside of your venue. More attendees are encouraged to post on social, while their followers are exposed to your message. They allow you to increase awareness through the following:
- Promote your username and hashtag
- Display an entertaining live feed of the conversation
- Inform outsiders of what they’re missing out on
- Collect content including quotes, photos and videos post-event
- Follow the conversation and engage back with it during and/or after the event