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Our Favourite Creative Digital Signage Designs

Digital signage is far more than simply popping a message up on a screen for everyone to see. It’s a marketing technique that enables you to explore video, imagery, text and more in order to not only capture the attention of your audience, but also hook them and draw them into what you’re sharing. As such, it’s an extremely flexible medium that allows you to unleash your inner creativity and show off your business in a positive light that stands out. Here’s some of the best digital signs we have seen to give you a little inspiration going forward.

Video Wall: Mango in Milan

It doesn’t get much more eye-catching than this. Passerbys won’t be able to help doing a double take to check out these digital screens that have been used so effectively to advertise for Mango.

No words are needed, as they say: “A picture tells a thousand words”. One picture broken up into 6 different digital screens that arches its way onto the roof tells at least a thousand more. The best part? This video wall can be changed whenever the business chooses to showcase different products and keep things fresh. It’s a great way to get a brand out there with little-to-no effort. There’s no doubt this one is getting noticed. 

Image Source: https://www.pinterest.com/pin/AXdiUZCrM7rX1PUePtQFg2L8ym4EgxexJXZsb5J9ct0agOjzcFE6NPU/

Digital Signage Board: British Airways

When it comes to signage examples, it doesn’t get more creative than this. The British Airways #lookup campaign is the perfect example of how you can combine technology with digital signage to create an extremely effective marketing campaign.

The concept is simple. The ad shows a child pointing up at the sky as a plane flies over him. But it goes a step further with the use of technology: the ad displays the flight number and destination of the plane as well, in real time. 

Source: https://youtu.be/GtJx_pZjvzc

Interactive Signage Board: Nike

The great thing about digital signage is that it can be interactive as well. Through the use of touchscreen technology and interconnectivity between screens and devices, the possibilities are endless when it comes to showcasing your products. This has never been more evident than with this video wall in the Nike Soho Store.

They are advertising the Nike Apple Watch in an engaging way. Customers can get on the treadmill and experience the watch in real-time, tracking their distances, pace, location and more. It’s a great real life example of their product in use.

Image Source: https://sneakernews.com/2016/11/09/nike-soho-store/

3D Digital Signage: The Center Bar

When it comes to making a statement, you can’t look past the incredible 3d digital signage at The Center Bar in Las Vegas. The 4-sided 3D display is hanging from the ceiling above the bar and has been made using 2.1 million multicolour LEDS placed in a box to create the illusion of 3D.

Check out the video below: it doesn’t get much more mesmerising than this! It's the perfect drawcard to get customers in the door, purchasing food and drinks while they enjoy the display. Definitely a win when it comes to marketing efforts used effectively.

https://www.youtube.com/watch?v=EWvQ0cgQwXQ

Digital Pathways: Art Institute

There’s no such thing as wasted space when it comes to digital pathways. It’s an opportunity to hook customers while they’re walking up the stairs and have nothing better to settle their eyes on. It’s the perfect attention grabber. 

Lighting on the stairs is two-fold: it not only grabs the attention of customers, whether you’re choosing to share a message about the latest exhibition, or simply entertain through colour and display, but it’s also a safer option to get people up and down the stairs with a little help.

Image Source: http://gapersblock.com/ac/2010/11/24/art-institute-exhibit-lights-a-path-literally/ 

Video Wall: Dubai Aquarium

What’s the best way to get people to visit you? Simply take them there through a digital screen. This is exactly what Dubai Aquarium has achieved with their large OLED screen, which is the record for the largest high definition video wall and the highest resolution video wall - it sure packs a punch!

The curved wall is completely visible from the ground floor at the Dubai Mall, to promote the aquarium. Standing at 700 square metres, the 50-metre wide wall certainly does its job!

How we can help

Got some creative ideas up your sleeve that you can’t wait to bring to fruition? Shop signage design ideas above and then put to the test. We’re your team! At Enplug, we are the experts in utilising digital signage software to bring about your marketing messages in the most creative way possible. We can help you set up the perfect TV displays to showcase your products and hook your customers.

We offer intuitive management, automated content, and seamless control for your dashboards, so you can update your screens in real time and switch up your marketing efforts at the touch of a button. Delivering clearer, more vibrant and effective management options so businesses can really stand out, with all the technology they need at their fingertips.

Want to learn more about how our intelligent digital signage solutions can help you reach your creative marketing goals? Make contact with our highly skilled team today.