Using Signage Is Simpler Than Ever With New Partnerships
Digital signage has come a long way since its inception. Now the industry is trending towards integrating the separate components to provide all-in-one options for users. This involves bundling smart displays, mounting, and digital signage content platforms.
Integration is the future of signage partnerships
For 30 years, using digital signage has involved connecting a PC or media player to a TV screen and running content through the media player. While the introduction of cloud-based software and smaller devices has made setup easier, the basic system has remained the same — until now. Smart displays with their own processors, initially developed for the consumer market, are now powerful and reliable enough for commercial digital signage solutions. In 10 years, we predict that there will be no external digital signage media players. Enplug is leading this trend by partnering with commercial display manufacturers so that our digital signage product is built into the manufacturers’ smart displays — eliminating the need for a separate media player. Gone will be the need for companies to have: 1) one vendor for a TV display, 2) another for a mount, 3) another for a digital signage media player, and 4) another for digital signage content. One purchase will provide an installed TV display with integrated software and automated content. To provide these all-in-one signage systems, Enplug is partnering with several display hardware companies including Philips, ViewSonic, and Peerless-AV.Smart display software integration
Philips
Enplug now has a partnership with Philips, one of the largest technology solutions providers in the world, to create a turnkey signage system for enterprise users. Enplug’s digital signage management product is available on Philips’ D-Line professional displays. This makes Philips the largest company to make its smart displays compatible with the industry-leading digital signage software. Mark Phillips, North America Commercial Director at Philips, said:We are excited to be working with Enplug to bring powerful and simple digital signage software to Philips customers. The partnership allows businesses to start displaying live and automated content with just a few clicks.Nanxi Liu, CEO and Co-Founder of Enplug, said:
We are happy to announce that businesses can now use Philips’ commercial displays with Enplug’s digital signage software, eliminating the need for a separate media player. Our partnership with Philips is part of our mission to enable all businesses to have easy-to-implement and effective digital signage.
ViewSonic
ViewSonic is pre-loading Enplug into smart displays, creating the first truly plug-and-play signage system. With built-in Enplug software, using ViewSonic displays for digital signage will be as easy as selecting a TV channel. Bonny Cheng, President of ViewSonic’s Global Products Group, said:We are excited to be teaming up with Enplug. The collaboration will allow our users to implement Enplug’s digital signage software with a few simple clicks. We look forward to combining our expertise in the display market with such an enterprising digital signage software company.