The Benefits of Cloud-based Digital Signage

Digital signage is changing the way businesses operate, creating even more opportunity for getting their company out there and reaching a wider audience than previously thought possible. Cloud-based digital signage is the platform for managing this digital signage content, to ensure the right message is displayed to the right audience at the right time. Thanks to cloud-based digital signage, businesses can update their message in real-time to share vital information, connect with their clients and employees and more so more. Here’s why cloud-based digital signage is so beneficial.

Benefits of Cloud-based Digital Signage?

Cloud-based digital signage offers up many benefits, including the ability to update your digital signage screens in real time from any remote location. There’s no need to be onsite when changing your marketing message – with the click of a button you can update your screens and share new messages with clients, customers and employees.

Marketing has never been easier or more targeting thanks to the use of digital screens. With the addition of cloud-based software, businesses have the opportunity to test out new marketing strategies and receive real-time results that can be tweaked or improved on almost instantly. It creates even more scope for fine-tuning a marketing strategy that will reap the most reward for the company – with even lower costs.

Simple Set Up

A cloud-based digital signage player is nice and easy to set up. It won’t affect any of your company’s existing applications, which take the complexity out of the process. Enplug is on hand to help get your business up and running, before ensuring you know exactly how to manage the solution to receive the optimal benefits for your business.

Lower costs

Unlike buying and maintaining server hardware, cloud-based solutions are typically priced monthly or annually and come with much lower costs. You can reap all the benefits of being able to finesse your marketing message, without the astronomical costs.

Complete Accessibility

You can access content stores in the cloud, anytime, anywhere, so you can push new content, scheduled marketing efforts and more from any location. Take advantage of our advanced user roles and permissions to make it even easier to manage your content and send the right message to your audience.

Where to use Digital Signage?

Hospitality

Hospitality is a booming industry that has so much potential with the use of cloud-based digital signage software. It can be used to:

• Update digital menus to instantly share chef specials and special discounts as customers are browsing.
• Continually update your menu board, again sharing these specials and discounts as your customers enter the restaurant.
• Share testimonials from happy customers to create a positive eating experience.

Retail

When it comes to retail a digital screen that can be updated in real-time through a digital signage cloud service offers a number of advantages:

• Share latest offers and sales as they happen to keep shoppers up-to-date and in the know throughout their shopping experience.
• Display live social media feeds to connect with your customers and help them feel part of the store’s family as they browse.
• Share advertising videos and other snippets to sell key products as your customers make their way around the store.

Healthcare

Cloud-based digital signage has so many incredible uses in the healthcare industries:

• Update clients on their wait time in doctor’s surgeries and dentists. Take the pressure off staff, with less patients enquiring on their wait time and getting worked up during times of delay.
• Share key social media messages that can benefit patients, from new vaccinations now available to keep them safe for travel, or where they can seek further advice for any issues they have.
• Highlight medical staff. Take the opportunity to keep patients occupied in the waiting room by highlighting key medical staff and sharing information about them to increase the patient-doctor relationship.

Display your content

Cloud-based software offers up a world of possibility when it comes to sharing content with your customers, clients and employees. In essence, it’s advertising space that can be updated in real-time to reach the right audience at the right time and improve your marketing efforts immensely.

Stuck on what information to display? Enplug has a range of apps you can take advantage of to ensure you’re never short on ideas:

• Brand content: share digital menus, TripAdviser reviews, Zoning Holidays and more.
• News & Entertainment: feature art, news, traffic, health tips and more.
• Social media: live-stream your social feeds to really connect with your audience.

Connect to Enplug today

Ready to take advantage of cloud-based software and see what it can do for your business? Enplug provides a powerful signage management platform that hosts your digital content securely in the cloud. Update your screens in real-time through our secure server and create content that really speaks to your audience.