How To Transform The Retail Experience With Digital Signage

Working in retail all comes down to making those hard-earned sales. Traditionally, a customer’s journey begins the minute they walk through the door as they are nurtured through the process and even upsold at the end. The full cycle. Yet, these days traditional storefronts are slowly drifting away with the introduction of digital signage in retail. Now, screens are doing the work to help retailers stand out of their competition, direct customers in store and even upsell products.

From LED screens displaying store specials, to touch screens that customers can navigate on their own, to the ever-impressive video wall that makes a huge impact, there are so many different retail signage displays that can be used to reach customers and connect. The questions you have to ask yourself is: are you catering to present-day consumers? How are you going above and beyond to provide the ideal shopping experience to your customers? Here’s everything you need to consider when it comes to digital signage solutions for retail.

What Are The Benefits Of Having Digital Signage in Retail?

The retail landscape has dramatically changed over the years, with the online retail world flourishing. Yet, despite this noticeable trend, almost 50% of Australians still prefer to shop in stores. It’s clear that physical retail shops still hold a vital role, but why do shoppers keep coming back?

There’s something that online can’t offer, which is the sensory and interpersonal experiences that in-store shopping offers. But the landscape has significantly changed and digital signage solutions for retail are the key to bringing the retail experience into the 21st Century and offering consumers exactly what they want. From outdoor retail signage, to in-store examples, here’s just how effective it can be.

Exciting And Engaging Experiences

Digital signage in retail is a game changer for the industry. Replacing the traditional sign that can share a static message and needs to be updated every new sale, digital retail signage can incorporate photos, social media, videos and so much more and can be updated in real-time, no matter where you are.

Shopping is a social adventure for many, shared with friends and family. Digital signs in retail are the perfect way to connect and draw in, acting as the perfect source of entertainment for those looking for fun. From interactive displays that encourage participation, to eye-catching imagery or fun videos, these displays can be updated to reach the right audience at the right time through an engaging experience.

A Picture Is Worth A Thousand Words

We’ve all heard the old adage that, “A picture is worth 1000 words’. So, what about 10,000 pictures? Retail signage displays are so flexible, you can rotate images as frequently as needed to capture and hold a consumer’s attention.

These dynamic screens perfectly feed into a retail marketing strategy, with the ability to test different promotions, images and videos on passersby and see what works. Gone are the days of wasting valuable marketing material and posters for each new campaign. Simply update your message in real-time and get selling.

Visualise Success

Digital retail screens aren’t just for consumers. They’re one of the best ways to motivate employees and help the team visualise their success.

From dashboards that show that month’s KPIs and how they’re tracking to timetables that enable staff to see their roster, to workflows that help map the customer journey, there are so many different ways digital signage for retail & malls can be used to boost team morale and performance.

Being able to track sales in real time and share with staff is the perfect confidence boost and helps track performance for any given day. Mix it up with motivation quotes and images, and staff will feel valued on a daily basis.

Create a Lasting Impact

Let’s face it, we live in a screen-obsessed world and there’s no better way to make a lasting impact on consumers. Traditional signs are easy to walk past and ignore. A dime a dozen, it’s hard to stand out.

Dynamical digital signage, on the other hand, is prepped to make a lasting impact. Changing images, rolling video, social media feeds, and more, are all attention-grabbing ways to bring customers in-store. The best part? They don’t even have to walk in to see your stock. Retail signage can display top pieces on the runway, so even a shopper who doesn’t have time to stop and browse is left with a lasting impression of your brand.

In-store Digital Signage Examples

Wondering exactly how digital signage retail works in a real-life setting? Here’s some great in-store signage examples of stores that have used Enplug’s superior technology to stand out and make a lasting impression on consumers.

Glue

Wondering just how effective a retail digital display can be? Check out our latest work at Glue Store. Their screen stands out to passersby and is the perfect place to promote their brand, along with any promotions.

The screen is visible from above as well, increasing their reach and drawing even more customers into their store to browse. It’s the perfect marketing tactic that can be updated depending on the message they have to share.

Purebaby

Enplug installed screens in the Purebaby retail store to both attract customers inside, and hold their attention while shopping. 

These smaller screens are visible outside the store, drawing customers in, and inside the store. Multiple screens creates multiple opportunities to upsell products and increase sales.

What Are The Benefits Of Having Digital Signage in Retail?

The retail landscape has drastically changed in recent years with the proliferation of shop front digital signage acting as a game changer for the industry. There’s so many benefits to using this technology to stand out and get ahead of competitors.

• Draw people into the store: showcasing products on a digital screen is the best way to capture a passerby’s attention and draw them into the store.
• Increase purchasing decisions: screens throughout the store can help consumers make decisions. For example, a well-placed screen near the swimmers, sharing what they’re made from, what the quality is like and even customer reviews, is enough to push someone into buying.
• Increase product availability: digital screens are a great way to monitor product levels and also advertise certain products in stock to sway sales.

Ready to get started and make your store stand out? At Enplug, we offer intuitive management, automated content and seamless control for your dashboard, so you can update screens in real time and increase sales. Contact our highly skilled team today.