How to Improve Your Trade Show Booth Design with Digital Signage

Choosing to represent your company at a trade show is a huge investment of both money and time. It’s also a huge exposure opportunity to showcase who you are, what you do and make professional connections within your industry. It’s important to stand out and get noticed, which is why digital signage is your best friend. Discover just how you can use it in your favour to get noticed at the next trade show you attend.

What is a trade show booth?

Trade shows are big events where companies within a particular industry gather to showcase their products and services, and connect with other businesses. Your tradeshow booth is your business home for the duration of the event. You’re assigned a designated area where you can communicate who you are, what you do and showcase your products or services in any manner you like.

As people wander around the displays at a tradeshow, it pays to have someone from your company on hand at your booth to strike up conversations, establish connections and answer any questions that might arise.

In today’s digital age, it’s no secret that the nature of marketing has changed significantly. Digital technology allows you to reach a large audience with a click of a button. However, a tradeshow booth is targeted advertising in-person that enables you to build strong relationships with customers. It’s one of the most valuable ways to network and gain exposure.

There are four general types of exhibition booths:

1. Inline booth: also known as linear or row booths, they’re generally arranged in a straight line and the front of the booth is exposed to the aisle.
2. Corner booth: situated at the end of the aisle, these booths can be viewed from two sides.
3. Peninsula booth: also situated at the end of the aisle, a peninsula booth can be accessed from three sides.
4. Island booth: the island booth is open on all four sides and stands alone.

Each one has its benefits and drawbacks, but at the end of the day, it comes down to how you display your company information and attract passersby.

What is the difference between a trade show, convention and conference?

Trade shows fall into three major groups: conventions, conferences and your traditional trade show that appeals to both industries and consumers. While your audience and end goal might differ, depending on the type of trade show that’s right for your business, the way you make use of digital technology to stand out and draw people in remains the same.

Trade Shows

A trade show is an exhibition for companies within a specific industry. They offer an opportunity for companies to showcase and demonstrate their latest products and services, while building industry connections. Trade shows can host educational elements with talks from industry experts.

Conference

Unlike trade shows that are organised around showcasing latest products and services, conferences are usually educational. They tend to be hosted by large service providers as an opportunity to bring together experts in the field to share their insights. They’re ideal for self or company improvement and professional motivation.

Convention

Similar to a conference, one main point of difference with a convention is that it usually centres around a form of membership. Most conventions have a set agenda to address the coming months or years around a topic that’s of interest and importance to the members. For example, a convention on climate change would pull together members, representatives and delegates, who all share a passion and knowledge of this subject to address together.

Why is it important to nail your trade show appearance?

As we mentioned, trade shows represent a significant investment for your business. In order to ensure the biggest return on investment, it all comes down to your trade show booth appearance. Ask yourself:

• Why would people stop at our booth?
• What do we have to engage and inform?
• Are we set up to answer questions?
• Do we stand out?

With so many other booths to compete against, you have to give passersby a reason to stop and engage - otherwise, consider your time and money wasted. Exposure, networking and all the benefits of this are all achieved through your trade show booth appearances. You need to nail it!

How can digital signage completely upgrade your design and layout?

Digital technology is the key to standing out and making a lasting impression. As technology constantly changes, so do the ways you can reach potential customers. It’s important to utilise this technology to work in favour of your company. And it’s easier than ever with Enplug’s enterprise solutions.

Opt for one, big screen to display your latest product, service, customer review and so on, or choose a video wall to make an even more lasting impression. The biggest benefit? You can switch and change between information, product reviews, imagery, videos and more, with an endless supply of engaging material to attract the right person into your booth.

Have a Twitter feed scrolling on one side, showcasing your customer connection. On another screen, display your product in action. Another screen can have all the benefits of your product and/or service listed. The final screen can be a touchscreen indoor kiosk, where potential customers can engage with content and learn even more. This means, even if all your staff are busy, potential customers still have a way of interacting with your business.

With Enplug, you can control all your screens from one place and update them on the spot, while chatting with customers. We combine powerful display features with a smart management infrastructure, so your business can stand out with ease.

Ready for a trial with Enplug to improve your trade show booth?

What are you waiting for? Get ahead of the competition and get to work on your next digital signage display booth with the help of Enplug’s seamless technology. Simply get in touch today for a demo and get the best return on investment possible at your next trade show.